Did you know that tourism accounted for 10.4% of global GDP and 10% of employment worldwide in 2019? These numbers show the importance of this activity for humans. But what is its impact on the planet?


In addition to the obvious positive consequences, such as economic growth, job creation and the revaluation of territories, unrestrained tourism in some areas has led to certain problems: overcrowding, a low-quality tourist offer, damage to heritage and even conflicts with the local population. In addition, there is the environmental impact caused by urban speculation, transport and waste. 


The concept of Sustainable Tourism was created by the World Tourism Organisation to address these problems. It defends the need to maintain essential ecological processes, biodiversity and natural resources, as well as the respect for local culture and the equitable distribution of wealth.


How would you imagine a more sustainable and people-friendly tourism? Some time ago, the team of the Inter-University Chair of New Green Transition at the University of Valencia organised a competition for students from Valencian public universities. 


They are invited to reflect, in a creative and artistic way (video, photography, painting…) how they would approach the change towards a more sustainable tourism, and even a more sustainable society. The winning entries will receive a cash prize and the opportunity for their work to be part of a travelling exhibition in various university centres.


We remind you that you can still participate. The rules will be published shortly on this website, so stay tuned!